Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa.
Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts.
This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
Table of Contents
Part I: Mapping the Domain of Consumer Vulnerability Introduction 2. On Consumer Vulnerability: Foundations, phenomena, and future investigations 3. An Inclusive Approach to Consumer Vulnerability: Exploring the contributions of intersectionality 4. Justice in Injustice, Power in Vulnerability: The dialogic potential of The Uncondemned 5. Asking for Trouble: Some reflections on researching bereaved consumers 6. Consumer Vulnerability is Market Failure Part II: Consumer Vulnerability and Key Life Stages 7. Children as Vulnerable Consumers 8. Consuming Childhood Grief 9. An Adolescent-Centric Approach to Consumer Vulnerability: New implications for public policy 10. Care Leavers’ Experiences of Assuming Consumer Roles During the Transition to Adulthood 11. Older People: Citizens in a consumer society Part III: Consumer Vulnerability, Health and Wellbeing 12. Health Shocks, Identity and Consumer Vulnerability 13. Social Exclusion: A perspective on consumers with disabilities Part IV: Consumer Vulnerability, Poverty and Exclusion 14. Towards an Understanding of Religion-Related Vulnerability in Consumer Society 15. Descent into Financial Difficulty and the Role of Consumer Credit 16. Poverty, Shame and the Vulnerable Consumer 17. Poverty Proofing the School Day
Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.