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Digital Technology and the Future of Broadcasting
Global Perspectives





ISBN 9780367872090
Published December 10, 2019 by Routledge
232 Pages

 
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Book Description

This volume presents timely discussions on how digital technology is reshaping broadcasting and the media in the United States and around the world. It features contributions from distinguished scholars and young researchers, representing work that spans domestic and international issues of technological change and the implications for broadcasting and related media in a global context.



Among the many issues covered are:







  • The impact of digital technology on the structure of broadcasting organizations and regulation;






  • The nature of broadcast content or media programming and how it is delivered at home and abroad;






  • Engagement and interaction of the public with broadcasting and social and mobile media; and






  • The reshaping of revenue models for broadcasters and media organizations globally.




The first two parts of the volume, addressing research challenges, issues, and advances in global broadcasting, are competitively reviewed research papers which were presented at the BEA2014 Research Symposium. The third part focuses on international perspectives, with chapters from broadcasting scholars and paper discussants at the Research Symposium. This section provides reflection on the problems and prospects for research, education, and public policy that arise in this era of rapid and continuing change.



As a benchmark of the remarkable changes taking place in today’s media environment, the volume sets an agenda for future research on the implications of digital technology for broadcasting and broadcasting education.

Table of Contents

Series Editor’s Foreword





Introduction





Part I: Research Challenges in a Changing Broadcast Environment





Chapter 1



Backchannel Communication Motives in Predicting Social Presence and Sports Channel Commitment during the First Social Media Olympics



YoungChan Hwang, SBS (Seoul Broadcasting System) and Joon Soo Lim, Syracuse University





Chapter 2



Double Vision: An Eye Tracking Analysis of Visual Attention between Television and Second Screens



Miao Guo, Ball State University and Michael Holmes, Ball State University





Chapter 3



Twitter and Television: Broadcast Ratings in the Web 2.0 Era



Michael Brouder, Ball State University and Robert Brookey, Ball State University





Part II: Research Issues and Advances in Global Broadcasting





Chapter 4



Broadcast and New Media Use in China: Findings from a National Survey



Fei Shen, City University of Hong Kong; Zhian Zhang, Sun Yat-sen University; and Mike Zhengyu Yao, City University of Hong Kong





Chapter 5



Sensational Pictures: An Analysis of Visual Structure on Five Transnational Arab News Channels



Michael D. Bruce, University of Alabama





Chapter 6



Telepresence and Immersion with High-Definition Digital Displays: Background and Future Directions for Research



Peter Seel, Colorado State University





Part III: International Perspectives on Broadcasting in the Digital Age





Chapter 7



The Future of Television: An Arab Perspective



Joe Khalil, Northwestern University in Qatar





Chapter 8



Tourism as a mediated practice in a global media context: The gaze of female Korean tourists to New York City and the meaning of their practices



Eunkyung E.K. L

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Editor(s)

Biography

John V. Pavlik is professor in the Department of Journalism and Media Studies at the School of Communication and Information, Rutgers, the State University of New Jersey.