Relationship Building in Public Relations  book cover
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Relationship Building in Public Relations





ISBN 9780367876234
Published December 10, 2019 by Routledge
220 Pages

 
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Book Description

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

Table of Contents

Chapter 1: Setting the Scene



Chapter 2: Relationships and relationship building



Chapter 3: Mediated relationships



Chapter 4: The PRP–PRP relationship



Chapter 5: The PRP–client relationship



Chapter 6: The PRP-journalist relationship



Chapter 7: The Organization-Public Relationship (OPR)



Chapter 8: Conclusions, observations and key principles in building relationships

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Author(s)

Biography

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand



Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand