Synchronization and Title Sequences : Audio-Visual Semiosis in Motion Graphics book cover
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Synchronization and Title Sequences
Audio-Visual Semiosis in Motion Graphics





ISBN 9780367890391
Published December 12, 2019 by Routledge
142 Pages

 
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Book Description



Synchronization and Title Sequences proposes a semiotic analysis of the synchronization of image and sound in motion pictures using title sequences. Through detailed historical close readings of title designs that use either voice-over, an instrumental opening, or title song to organize their visuals—from Vertigo (1958) to The Player (1990) and X-Men: First Class (2011)—author Michael Betancourt develops a foundational framework for the critique and discussion of motion graphics’ use of synchronization and sound, as well as a theoretical description of how sound-image relationships develop on-screen.

Table of Contents



List of Figures



Notes on the Author 



1. INTRODUCTION





The Development of Title Sequences



Primary Recognition



Emergent Identification





2. DIRECT SYNCHRONIZATION





The Synchronized



Naturalistic Synchronization



Diegetic and Non-Diegetic Synchronization





3. NATURAL ARTIFICE





The "Visual Music" Heritage



The Ideology of Synchronization



Illustrative Synchronization





4. COUNTERPOINT





Reservations about the "Talkies"



Counterpoint Synchronization



Quotational Counterpoint





5. SONGS AND VOICE-OVER





Music



Title Songs



Narrated Montages





6. CONCLUSIONS





The Statement of Synchronization



The Immanence of Ideology



The Role of Music and Theme Songs





Index

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Author(s)

Biography

Michael Betancourt is a theorist, historian, and artist concerned with digital technology and capitalist ideology. He is the author of The ____________ Manifesto, The History of Motion Graphics, Beyond Spatial Montage, Glitch Art in Theory and Practice, Semiotics and Title Sequences, and The Critique of Digital Capitalism. He has exhibited internationally, and his work has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo.