This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black womenâ€™s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.
Table of Contents
1. Black Women Behind the Lens
2. Maternal Mammies and Mainstream Matriarchs
3. Multidimensional Mistresses
4. Black Women as a Television Audience
Imani M. Cheers is Assistant Professor in the School of Media and Public Affairs at The George Washington University, USA.